Liliane Preusser

Phone: +48 32 330 12 00

Rödl & Partner and Castellers de Barcelona

"Força, Equilibri, Valor i Seny" (strength, equilibrium, valour and common sense) is the Catalan motto of all Castellers, describing their fundamental values very accurately. It is to our liking and also reflects our mentality. Therefore, Rödl & Partner embarked on a collaborative journey with the representatives of this long-standing tradition of human towers – Castellers de Barcelona – in May 2011. The association from Barcelona stands, among many other things, for this intangible cultural heritage.

"Each and every person counts" – to the Castellers and to us.

Human towers symbolise in a unique way the Rödl & Partner corporate culture. They personify our philosophy of solidarity, balance, courage and team spirit. They stand for the growth that is based on own resources, the growth which has made Rödl & Partner the company we are today.

Prof. Dr. Christian Rödl: "Creating added value and differentiating our brand is what we see as the decisive advantage over our competitors. Using human towers to visualise our corporate culture, we send a clear message inside and outside the walls of  our organisation. "Each and every person counts"  at Rödl & Partner –  in our internal relations as well as  when assisting our clients. . Across generations, in a team and as true brand ambassadors."

Interesting facts about Castellers de Barcelona

  • "Castell" is the Catalan word for "castle".
  • "Castell" are human towers that are built virtually in the whole of Catalonia.
  • The very first group of Castellers was formed at the end of the 18th century.
  • In 2010, UNESCO put the human towers on the list of international cultural heritage.
  • Motto: "Força, equilibri, valor i seny" (strength, equilibrium, valour and common sense).